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Bahl says festival organizers quickly caught on to the spike in artists taking to the road and decided to pay them more to appear at their events. As record sales saw a steep decline in the early- to mid-2000s thanks to the growth of digital music, artists began depending on touring to earn money. “Audiences are keen to connect to the artist,” he says.įor artists, appearing at music festivals is an easier way to make money than depending on record sales or long tours, says Rishi Bahl, a musician and marketing professor at La Roche College in Pittsburgh, Pa.
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Because listening to music has become practically free (or subscription-based), the access is unprecedented-and makes live music that much more special, according to Chirinos.
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As streaming becomes one of the most popular ways to listen to music, sales of tickets and merchandise make up the bulk of fans’ expenditures on music.
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Music itself has changed, as well, making festivals a bigger attraction for listeners. A 2019 Deloitte survey of millennials-a group that makes up at least 45% of the 32 million people who attend music festivals-finds that most value experiences: 57% of respondents said they prioritized travel and seeing the world over owning a home. That “experiential economy” has grown just as brands have gravitated toward festivals, looking to capitalize on the opportunities that one large group in a singular space presents, he says. People are more likely now to spend money on experiences over material goods, he says, contending that sharing a clip from a Billie Eilish or Cardi B performance with one’s Instagram followers is more gratifying than buying something expensive. The mechanics that drove music festivals to becoming top earners have a lot to do with the effects of modern life, Chirinos says. That was the driving force throughout the 1970s and 1980s until it became a profitable format.” “A group of people who were into the same type of music, they would come together. “They used to be more of a communion of culture,” says Carlos Chirinos, a professor of clinical music and global health at New York University. Coachella, one of the most popular festivals in the country, grossed $114.6 million in 2017, setting a major record for the first recurring festival franchise to earn more than $100 million. Festivals have since evolved from the DIY, communal spirit of Woodstock, growing into mainstream businesses that reap profits and embrace corporate sponsorships, as more than 32 million people attend them each year, according to Billboard. Though it was not the first event of its kind (the Newport Folk and Jazz Festivals, Milwaukee’s Summerfest and the Monterey Pop Festival predate Woodstock), the 1969 event holds a mythical place within American pop-cultural history. grew out of the establishment and ethos of Woodstock. In June 2021, Olivia Rodrigo became the first female solo artist to claim three simultaneous UK Top 5 singles with Good 4 U, Deja Vu and Traitor.The origins of music festivals date back to ancient Greece, where such events often involved competitions in music, arts and sports. Good 4 U went onto become the longest-reigning rock influenced UK Number 1 single in 18 years since Evanescence's Bring Me To Life in 2003. SOUR also broke an Official Chart record for the most first-week streams ever for a debut album, surpassing Lewis Capaldi's Divinely Uninspired To A Hellish Extent. Olivia's debut album SOUR reached Number 1 on the UK's Official Albums Chart in May 2021, in the same week that her single Good 4 U reigned supreme, making Olivia at age 18 years and 3 months the youngest solo artist in history to claim the Official UK Chart Double. Olivia is big on Instagram and TikTok, with over five million followers across both platforms, and was named in Variety's Power of Young Hollywood list.
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All I Want a song taken from the series became Olivia's first to chart on the UK's Official Singles Chart Top 100 and the Billboard Hot 100 in the United States.
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Olivia has appeared in Disney Channel series Bizaardvark as Paige Olvera, and stars in the Disney+ TV show High School Musical: The Musical: The Series as Nini Salazar-Roberts.
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Her debut single Drivers License was released on Januand endorsed by Taylor Swift, who said: "I say that's my baby and I'm really proud", referencing a meme featuring Taylor's own Mum Alison. Olivia Rodrigo (born February 20, 2003) is an American singer, songwriter and actress born in Temecula, California.